Creative & Art Direction
Geoff Greenwood
Adrienne Humphreys
Sam Valdez
Photography
Mikey Williams
TR Producers
Morgan Dewan
Alex Adeyanju
Joe Setley
Maddie Dobbins
Jason Tang
Anthony Petosa
Ashima Aiyer
FocalScape has worked with Top Rank since 2012, across multiple broadcast eras and some of boxing’s biggest stages. This collection focuses on the ESPN years, where we created campaign creative, key art, broadcast graphics, in-arena visuals, and athlete-led storytelling for a high-volume fight calendar.
Every event needed a visual point of view strong enough to sell the matchup and flexible enough to move across promotion, broadcast, social, print, arena, and sponsor touchpoints.
From world title fights and undisputed matchups to international cards and rising contenders, the work had to land fast, read clearly, and make each night feel built for the moment.
