Top Rank

FocalScape has partnered with Top Rank since 2012, helping shape the visual identity across multiple broadcast eras and some of boxing's biggest stages. During the ESPN years, we drove campaign creative, key art, broadcast graphics, in-arena visuals, and athlete-led storytelling for an intense, high-volume fight calendar.

Every event required a visual point of view strong enough to sell the matchup. That creative also needed the flexibility to scale seamlessly across promotion, broadcast, social, print, arena, and sponsor touchpoints.

From world title fights and undisputed matchups to international cards and rising contenders, our work had to land fast and read clearly. We ensured every single fight night felt distinctly built for the moment.