Loma vs Lopez

Loma vs Lopez was built around a hit list. Names from past opponents were scratched out one by one, leaving both fighters at the end of the path and framing the night as the fight everything had been building toward.

To make the idea work, the photography had to be designed around the concept. We produced a custom shoot to capture the exact pose needed for the hit list creative, giving the list a physical presence instead of treating it like a graphic overlay.

Set inside the MGM Bubble, the campaign had to create its own sense of scale without a traditional arena behind it. The final system turned the matchup into a visual record of everything that came before it, with Loma and Lopez standing at the only place the list could end.

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