Creative Director
Geoff Greenwood
Art Direction
Geoff Greenwood
Sam Valdez
Producers
ADP Creative
Rexford Group
Venue
Pechanga Arena
San Diego
When Bellator reached its historic 300th event and final broadcast on Showtime Sports, standard branding wasn't enough. Stepping in as the creative partner, FocalScape was tasked with defining a visual identity that matched the magnitude of the moment. The event demanded a visual language that felt premium, authoritative, and broadcast-ready.
We anchored the campaign by designing a custom logo with a bold, gilded aesthetic to symbolize the "gold standard" of the achievement. Beyond the primary broadcast branding and promotional key art, we knew the event had to center on the athletes. We created a special farewell tribute: the "Legends Live On" poster. This intricate collage served as a visual history of the promotion, honoring the iconic fighters and champions who built the organization’s legacy.
