Creative Director
Geoff Greenwood
Art Direction
Geoff Greenwood
Sam Valdez
Producers
ADP Creative
Rexford Group
Venue
Pechanga Arena
San Diego
FocalScape was commissioned to define the visual identity for Bellator 300, a historic milestone marking the organization's 300th event and its final broadcast on Showtime Sports. Because of the magnitude of the occasion, standard branding wasn't enough; the event required a visual language that felt momentous, premium, and final.
Our team developed the custom Bellator 300 logo, utilizing a bold, gilded aesthetic to symbolize the "gold standard" of the achievement. Beyond the primary branding and promotional key art, we created a special farewell tribute: the "Legends Live On" poster. This intricate collage serves as a visual history of the promotion, commemorating the iconic fighters and champions who defined Bellator’s legacy over the years.
