Crawford vs Porter

When Terence "Bud" Crawford met Shawn Porter for the World Welterweight Championship, Top Rank needed a creative direction that reflected the raw intensity of the matchup. FocalScape led the art direction and campaign creative, bypassing polished sports design for a gritty, street-level aesthetic. We built a high-impact visual system defined by heavy contrast, hand-drawn typography, and torn-paper elements.

Our team translated this visceral theme across a comprehensive media rollout, conceptualizing the official event key art and seamlessly scaling the raw imagery across pre-fight press conferences, weigh-in stages, the live event, and the official broadcast design for ESPN and Top Rank Pay-Per-View.