Creative Direction
Geoff Greenwood
Adrienne Humphreys
Art Direction
Geoff Greenwood
Sam Valdez
Producers
ADP Creative
Notorious Productions
FocalScape was commissioned to develop the conceptual branding and pitch deck for "Over Par," a proposed series from Round Mound Media, executive produced by NBA legend Charles Barkley. The goal was to visualize a concept extending Barkley's TNT partnership beyond basketball and into his second passion, golf.
To sell this vision, we created a comprehensive presentation bringing the show's "pure madness" to life before a single frame was filmed. We designed a playful yet premium identity and visualized the unique episodic structure, illustrating a format where Barkley acts as a "behind-the-scenes mastermind" delivering challenges via a custom bobblehead. These mockups, featuring dream guests like Tiger Woods and Adam Sandler, demonstrated exactly how the show would blend celebrity culture, humor, and competition.
