Creative & Art Direction
Geoff Greenwood
Motion Graphics
& Animation
Adrienne Humphreys
Geoff Greenwood
The Nike 20XI project was a technology story as much as a product campaign. The original ad creative broke the golf ball down to its internal anatomy, using precise callouts to explain its revolutionary construction and why it performed differently.
Working from these initial designs, FocalScape translated static technical data into seamless motion. We animated the product’s internal reveal and built custom intro and outro segments that felt undeniably true to the 20XI and Nike brand.
